Lautering.net

Beer Festivals, Real Ale Festivals, Cask Ale Festivals, you see them advertised all the time and they range in size from the national and regional festivals organised by the Society of Independent Brewers (SIBA) and the Campaign for Real Ale (CAMRA) with hundreds of beers to the more humble local pub showcasing half a dozen ales for its regulars.

Consider this, that if you stock real ales, then you are in effect providing a year round beer festival; all you do with a specially promoted beer festival is try to peak consumption in a very short period. If you keep and serve real ales then you can run a beer festival, it just needs a little planning and organising.

Apart from giving you the chance to find out what real ales your clientele prefer, you can try new products out on them and increase custom in your pub. Get it right and a real ale festival is great fun and can be highly profitable and will be a talking point for a long time after the event.

Look in your local newspaper, you'll often see Cask Ale festivals either being advertised or reported on and as such are a great way of promoting your outlet in the local community and the local newspaper. This is especially true if aligned to a community or charity event (for instance local art festival, food faire, charity fundraising events such as sponsored runs or family days)

Some days ago Irish-net.de released the Irish pub guide for Germany, a book about Irish pubs, bars and restaurants located in Germany. It carries information about 500 Irish pubs and is printed in waistcoat pocket format. The information is listed using the German zip code system.

Additionaly the Irish pub guide offers information of about Ireland, Folk Festivals, Dates in Germany and Ireland, Ireland apps and much more ...

The guide is available at Irish-net.de and costs 5 € + shipping costs.

OK, I'm not a gadget addict, but I know how awfully it could be if you are standing in the middle of nowhere with a bottle of beer you are craving for and no opener is in sight. Some guys are pretty clever using everything they can get to open a bottle. I saw a show on telly where 3 candidates had to open a crate of beer bottles by using the things the found at the room. Each bottle had to be opened by another item. They basically used knifes, tables, newspapers, and whatever they got in their hands. Pretty amazing.

am 16ten September bringt CAMRA die neue Auflage des "Good Beer Guides" heraus. Das Werk welches dann in der 38sten Auflage vorliegt gehört laut CAMRA zum meistverkauftesten Ale-Führer Englands. Enhalten sind darin knapp 4500 Pubs und / oder Brauereien samt Beschreibung.

Die Einträge im Führer unterliegen ständiger Kontrolle durch CAMRA Mitglieder, ansonsten ist die Aufnahme in den Führer kostenlos.