The press accreditation went smooth. It took about 1 minute, much faster than expected. The congress centre is huge and there are many exhibitors around. According to the Brau Beviale website they host about 1400 exhibitors, 40% of them are international. 34.000 visitors are expected to visit the biggest European beer production and beer marketing fair in 2010. Even the regional newspaper was reporting about the Brau Beviale writing on the other hand that beer is getting more expensive because of risen barley prices.