This is the first time I'm taking part in the Friday Session which is hosted by Hop Head Said this month, September 2011.
When I drink a beer I always look at the label to check the
design and especially the logo. Nothing reflects a company more than their logo. Think about Nike or Coca Cola or McDonalds. They are big brands showing their logo wherever they can. Every kid knows them. On the other hand: kids are unable to name trees based on pictures of their leaves.