When the masses get it wrong.
Sometimes I read the reviews at Ratebeers. Most of those „reviews“ are no reviews to me. They are tweets. From my perspective you can‘t describe the character of a beer in 160 characters. It is simplay not enough. And it is not fair. Not fair for the beer and the brewer. They deserve better than that. Those 160 characters is not a review it is an impression. A review is more soroly crafted – crafted in the way a craft beer is crafted. And that is what a craft beer deserves: respect.